Dec 6th, 2013 by Ryan Gantz (@sixfoot6), Director of UX, Vox Media
One great thing about working at a company built on Lifestyle Brands With Passionate Audiences is that many of us enjoy a huge overlap between our job and our hobbies. We get our work done, but…
Gantz makes a great point about keeping up with the stories — and his overload begins with just Vox’s output.
I, for one, have a Pocket queue that will never, ever, ever go away.
By now it’s fairly well known that we care a lot about headlines here at Upworthy. We write at least 25 of them for each post. We test them rigorously. Sometimes, we even make up a word to catch your eye.
Why? Because for us, headlines are an important means to an even more important end: …
Say what you will about the headlines, the point stands: If people didn’t like the posts they wouldn’t get shared.